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Privacy Policy

Below is a plain account of the information BrakeTireGuide handles, what it is used for, and how to have it removed.

The scope of this page

The scope here is this domain. Linked sites are outside it and publish their own policies; social platforms collect on their own account and show us only aggregate figures.

What is collected

Your browser sends technical information to our server on every request: IP address, browser and device type, the pages you open, the referring address, and how long you stay. This is ordinary web-server behaviour and we do not tie it to a name.

The only information you hand over directly is an email address (if you subscribe) and the content of any message you send through the form.

How the data is used

  • Serve the pages and diagnose faults when something breaks.
  • See in bulk which car brake and tire maintenance pages earn their place and which do not.
  • Write back when you contact us.
  • Send the newsletter, to subscribers only.
  • Satisfy a legal requirement where one exists.

Third parties

Four outside services touch this data, each under its own privacy policy: Google Analytics (aggregate statistics), Google AdSense (advertising), our hosting provider (server logs), and our email provider (newsletter delivery). They may set their own cookies.

The services above are operated by companies based in the United States, so data reaching them is processed there. Each publishes its own transfer safeguards, which is the mechanism relied on rather than any arrangement of ours.

Subscribing

Subscribing means giving us an email address. That is the whole of it. The address sends you the newsletter, goes nowhere else, and leaves the list for good when you use the unsubscribe link.

The legal grounds

Under European and United Kingdom rules the processing here rests on three grounds: your consent for the newsletter and optional cookies, our legitimate interest in running and measuring the site, and legal obligation where the law imposes one. Withdrawing consent is always available to you.

Storage periods

Server logs are rotated by our hosting provider on its own schedule. Analytics data follows the retention period configured in Google Analytics. A newsletter address is kept until you unsubscribe, and a message sent through the contact form is kept as long as the exchange is useful and then deleted.

Readers under 13

We do not seek or knowingly keep information from under-13s; the site is not built for them. Tell us if something slipped through and it is removed.

Automated decisions

No decision about you is made automatically here, and there is no profiling with legal or similarly significant effect. The site publishes articles; it does not score readers.

No sale of data

We do not sell personal information and we do not share it for anyone else’s independent marketing. There is no data broker in this chain. California readers should read that as the answer to the opt-out right under the CCPA: there is nothing to opt out of, because nothing is sold.

Your choices

Ask and you will get a copy of what is held on you, a correction, or a deletion. The unsubscribe link works the first time. Cookie choices belong to your browser. Where the law grants more — EEA, UK, California — we apply the same standard to every reader rather than sorting by geography.

Safeguards

Sensible precautions are taken on the technical and the organisational side. Anyone claiming a website is perfectly secure is selling something.

Escalating

Raise a problem with us through the contact page and it gets dealt with. That said, nothing obliges you to come to us first: your national supervisory authority takes complaints directly.

Revisions

This page gets edited when our practice changes. The date above tells you when that last happened; a significant change gets said out loud on the site.

Contact

Questions about any of this go through our contact page.