Effective Date: March 2026
BrakeTireGuide (“we,” “us,” or “our”) operates braketireguide.com. Your privacy matters to us. This policy describes what information we collect, how we use it, and the choices you have regarding your data.
By using our website, you consent to the practices outlined below.
Information We Collect
Automatically Collected Information
When you visit BrakeTireGuide, certain data is collected automatically by our servers and analytics tools. This includes:
- Your IP address
- Browser type and version
- Device type and operating system
- Pages you visit on our site and time spent on each page
- The URL that referred you to our site
- Date and time of your visit
- General geographic location (derived from IP address)
This data is collected through Google Analytics and standard server logs. It is used in aggregate to understand how visitors interact with the site so we can improve our content.
Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. BrakeTireGuide uses cookies in the following ways:
First-Party Cookies
These are set directly by our site to support basic functionality – things like remembering your cookie consent preference.
Third-Party Cookies
These are set by services we use, specifically Google AdSense and Google Analytics. Google uses cookies to serve advertisements and to track site usage. The DART cookie, used by Google, enables it to serve ads to you based on your visits to this site and others across the internet.
Managing Cookies
You can control or delete cookies through your browser settings. Most browsers allow you to block all cookies, block only third-party cookies, or clear cookies when you close the browser. Keep in mind that disabling cookies may affect how parts of the site function.
Here are instructions for common browsers:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy
- Edge: Settings > Cookies and Site Permissions
Information You Provide Voluntarily
If you use our contact form, you may choose to share your name and a message. We do not collect phone numbers, physical addresses, or payment information. The contact form exists solely so visitors can send us questions or feedback.
How We Use Your Information
The data we collect serves three purposes:
- Content improvement – Understanding which articles get the most traffic helps us focus on topics readers actually care about.
- Traffic analysis – Aggregate data (not tied to individuals) helps us spot trends, fix technical issues, and improve site performance.
- Advertising – Google AdSense uses cookies to display ads. This is how we fund the site and keep all content free.
We do not sell your personal information to anyone. Period.
Google AdSense and Third-Party Advertising
BrakeTireGuide uses Google AdSense to display advertisements. Google and its advertising partners may use cookies – including the DART cookie – to serve ads based on your visit to our site and/or other sites on the internet.
You can opt out of the DART cookie and personalized advertising by visiting Google Ad Settings.
Third-party ad networks may also use cookies, web beacons, or similar technologies. We do not have access to or control over these technologies when used by third-party advertisers.
For full details, review Google’s Privacy Policy.
Google Analytics
We use Google Analytics to collect and analyze traffic data. Google Analytics uses cookies to gather information about how visitors use our site. This data is processed in aggregate and does not personally identify individual users.
Google Analytics may transfer data to Google servers in the United States. Google’s use of this data is governed by their own privacy policy.
If you prefer not to be tracked by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our articles may contain links to external websites, products, or services. Clicking on a third-party link takes you away from BrakeTireGuide. We have no control over those sites and are not responsible for their content or privacy practices. We encourage you to read the privacy policy of every site you visit.
Data Retention
Google Analytics data is retained according to Google’s default retention settings (currently 14 months for user-level data). Server logs are retained for a limited period for security and diagnostic purposes.
Any information submitted through our contact form is kept only as long as necessary to respond to your inquiry, then deleted.
Your Privacy Rights
California Residents (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act:
- Right to know what personal information we collect, use, and disclose.
- Right to delete personal information we hold about you.
- Right to opt-out of the sale of personal information. We do NOT sell personal information, so this right is already satisfied.
- Right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, contact us through our form.
European Visitors (GDPR)
If you are visiting from the European Economic Area, you may have rights under the General Data Protection Regulation, including:
- The right to access your personal data
- The right to correct inaccurate data
- The right to request deletion of your data
- The right to restrict processing
- The right to data portability
- The right to withdraw consent at any time
To make a request under GDPR, use our contact form and specify the right you wish to exercise.
Children’s Privacy (COPPA)
BrakeTireGuide is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete that information. If you believe a child has submitted information to us, please contact us immediately.
Data Security
Our website is hosted on Hostinger and uses SSL encryption (HTTPS) to protect data in transit between your browser and our servers.
We take reasonable measures to safeguard your information. However, no method of electronic storage or transmission over the internet is 100% secure. We cannot guarantee absolute security, but we do our best to protect your data using industry-standard practices.
Changes to This Privacy Policy
We may revise this privacy policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to check this page periodically. Your continued use of the site after any changes indicates your acceptance of the updated policy.
Contact Us
If you have questions or concerns about this privacy policy or your data, contact us at https://braketireguide.com/contact-us.